This isn't a clothing brand. It's a reminder.

The reality is everyday 150,000 people don't make it to tomorrow. Some saw it coming. Most didn't. We live like we're promised next week, next year, next decade. We text while we drive. We skip the call. We say "I'll tell them later."

It gets wicked out here. Not as a threat. As a truth. The car that ran the red light didn't check your schedule. The diagnosis didn't wait until you were ready. The last conversation you had with them? You didn't know it was the last.

Every piece we make carries weight. A real story. A real moment where everything changed for someone. Wear it as a reminder. Before life gives you one.

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This isn't a clothing brand. It's a reminder.

The reality is everyday 150,000 people don't make it to tomorrow. Some saw it coming. Most didn't. We live like we're promised next week, next year, next decade. We text while we drive. We skip the call. We say "I'll tell them later."

It gets wicked out here. Not as a threat. As a truth. The car that ran the red light didn't check your schedule. The diagnosis didn't wait until you were ready. The last conversation you had with them? You didn't know it was the last.

Every piece we make carries weight. A real story. A real moment where everything changed for someone. Wear it as a reminder. Before life gives you one.